Glamping and much more.
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Project Overview.
Alongside a successful rebrand, SoulPad required a new e-commerce website that tied into the new branding and offered a much more user friendly offering than their existing website.
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Deliverables.
Sitemap
Wireframes
User Flows
User Interface
Prototyping -
Role.
Lead Designer
01. Sitemap
Based on the existing site, I created a sitemap outlining the structure of the site and how the new products would align with the existing products that SoulPad offer.
02. Wireframes
From the sitemap a low-fidelity wireframe was created. As the importance was around mobile accessibility, the wireframes were first created with responsive in mind and ensured they were suitable to be scaled up to larger devices and screens.
03. User Flows
From the wireframes, I set out and created a user flow around a user purchasing a tent. The idea was to keep this process as simple as possible for a user but also to give them multiple ways to reach the same destination.
04. Finished product
With the site structure complete, the next step was visualising the UI of the site, these were finalised with prototyping of specific interactions and finally passed on to the developers.
The refreshed SoulPad website is far more consumer-focused and easy to use. The website has been very well received – consumer and business users of the site have increased, as have monthly sales.
Here are some screens from the final product.
